wellness intimate apparel

Wellness Intimate Apparel: Medical Recovery Through Design & Style

Can wellness intimate apparel purchases help you recover from childbirth, medical treatments, and other surgeries? A new intimate apparel niche has a specific purpose: to make you feel your best and speed up healing as quickly as possible. And it’s not just about healing after breast cancer procedures, either. Many women are shocked by the…

Dessous London
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Dessous London: A Look at the Future of Intimate Apparel Trade Shows and Lingerie

Ever attended an intimate apparel trade show? It’s part of my job, covering lingerie and swimwear trends and brands. Most of the ones I’ve visited are held in windowless and cavernous venues as long as a football field. It’s an exhausting experience, whether you are a brand, buyer, lingerie blogger or member of the press….

Little Women: Gorgeous Lingerie & Swimwear for Small Cup Busts

Little Women: Gorgeous Lingerie & Swimwear for Small Cup Busts

With all the focus on the full cup bust market, you might think that smaller cups have it easy shopping for well-fitting, beautiful bras. But that’s not true. The AAA to B cup market, while continuing to grow, isn’t as broad as the one catering to C+ cups. This lingerie niche is what Little Women is working to meet….

Lilly & Lime

Lilly & Lime: Stylish and Easy-to-Wear Full Bust Swimwear

Being a fuller-busted (over a D cup) woman, I know how difficult it is to find swimwear that fits both my boobs and my bum.  Thankfully, indie swimwear brand Lilly & Lime has also lived through this dilemma. They understand the challenge of shopping for a bikini when your bust doesn’t fit into the standard…

breast reduction surgery
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Breast Reduction Surgery or a Better Bra? One Woman’s Choice

Today’s guest blog post is about a choice many large breasted women face: whether to consider cosmetic breast reduction surgery or rely on a better fitting bra. Ellen Lewis, of Lingerie Briefs, provides insight into this decision from the perspective of a full-busted woman and an industry professional.   I’ve been wrestling quite a bit…