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  • bra fit problems
    Bra Wear & Care

    Bra Fit Problems? Get to Know Your Bra Zone

    Byelisabeth November 19, 2014 10:32 am

    Got bra fit problems? It’s not your fault. Sure, women’s breasts are always changing and moving around on our chests. So it’s easy to blame ourselves when a particular bra—even in our correct size—doesn’t fit. But you need to keep in mind the way bras are made, sized, and sold. It turns out we may…

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  • where to buy bras online
    Lingerie Trends

    Where to Buy Bras Online

    Byelisabeth November 12, 2014 6:23 pm

    Do you know where to buy bras online? Dominating the bra buying market with nearly half of all US lingerie sales, you might first turn to Victoria’s Secret. But what if you need or want a style they don’t make, or your boobs fall outside their size chart? Where do you shop for fashionable and well-fitting bras if you live…

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  • Victoria's Secret Perfect Body
    Opinion & News

    The Perfect Victoria’s Secret Perfect Body Ad

    Byelisabeth November 5, 2014 4:47 pm

    Are you offended by the latest Victoria’s Secret “perfect body” lingerie ad? Many are concerned that the ads shame women of different sizes and shapes. There’s even an online petition demanding that Victoria’s Secret apologize and kill the campaign. Here’s the ad in question:   Yes, Victoria’s Secret is selling their line of “perfect body” lingerie by showing…

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  • lingerie trends
    Lingerie Trends

    Intimate Apparel Market Trends You Might Miss

    Byelisabeth October 27, 2014 1:57 pm

    Intimate apparel market trends are set in motion long before lingerie and swimwear brands show off their latest collections at trade shows. Manufacturers are busy testing new products, sourcing materials, and gathering feedback from potential customers year-round. It can take anywhere from 12 to 24 months (or longer) from design concept to the finished, fluffed, and tagged product on…

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  • Halloween costume ideas
    Lingerie Trends

    Halloween Costume Ideas Start With Great Lingerie

    Byelisabeth October 20, 2014 9:19 am

    Halloween is my favorite holiday. I love any excuse to indulge in chocolates and candy while playing dress-up. And the best part is dreaming up new Halloween costume ideas. I’m not a fan of store-bought costumes but I’m not a seamstress either. Instead I put a costume together from pieces in my own wardrobe, or find things in thrift stores….

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  • National Metastatic Breast Cancer Awareness Day
    Breast Health

    National Metastatic Breast Cancer Awareness Day: What You Need to Know

    Byelisabeth October 13, 2014 9:16 am

    Today is National Metastatic Breast Cancer Awareness Day. Out of the 31 days devoted to educating the public about breast cancer, this is the only day focused on the men and women who will die of the disease. If you do nothing else this month, buy any pink products, attend an event, or write a check to…

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  • the perfect bra
    Bra Wear & Care

    5 Obstacles to Finding the Perfect Bra

    Byelisabeth October 6, 2014 4:29 pm

    Every woman wants one: the perfect bra that works under every outfit, looks fabulous on its own, and doesn’t cause pain—-to our bodies or budgets. I spent years blaming the lingerie industry for refusing to meet my perfect-bra desires. Then I realized that many of the obstacles to finding the best bra were of my own making. I had to…

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  • bra styles for heavy breasts
    Lingerie Trends

    8 Bras for Heavy Breasts

    Byelisabeth October 2, 2014 8:05 am

    The best bras for heavy breasts aren’t always those designed for full or plus size cups. Breast weight isn’t just a matter of size. Boobs are made up of glandular and fatty tissue, and that ratio is unique. It changes throughout your life, especially with pregnancy and menopause. Weight loss can also leave you with smaller, but heavier…

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  • women who go braless
    Opinion & News

    Why Shame Women Who Go Braless?

    Byelisabeth September 29, 2014 12:14 pm

    I’m baffled by news stories shaming female celebrities or other women who go braless. The headlines are written to shock and meant to embarrass and chide them, as if they forgot their bras or suffered a wardrobe malfunction. It’s assumed that the  women in question are committing some kind of fashion sin. The strangest part is…

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  • simple wishes nursing bra
    Maternity & Nursing

    Simple Wishes Nursing Bra Review

    Byelisabeth September 22, 2014 9:17 am

    The newest Simple Wishes nursing bra is an all-in-one stylish and super-functional product for the modern mom. Women today juggle motherhood along with part or full-time jobs outside the home. If they want to continue breastfeeding beyond a few short weeks of paid maternity leave, they have to rely on a breast pump to help…

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The Bra Zone book cover
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Recent Posts

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Until she wrote a book on the subject, Elisabeth Dale didn’t know much about her breasts. She created this site so that readers can find the best products, clothing and surgical options—anything and everything related to bras, breast health, and well-being.

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