Victoria's Secret Perfect Body

The Perfect Victoria’s Secret Perfect Body Ad

Are you offended by the latest Victoria’s Secret “perfect body” lingerie ad? Many are concerned that the ads shame women of different sizes and shapes. There’s even an online petition demanding that Victoria’s Secret apologize and kill the campaign. Here’s the ad in question:   Yes, Victoria’s Secret is selling their line of “perfect body” lingerie by showing…

lingerie trends

Intimate Apparel Market Trends You Might Miss

Intimate apparel market trends are set in motion long before lingerie and swimwear brands show off their latest collections at trade shows. Manufacturers are busy testing new products, sourcing materials, and gathering feedback from potential customers year-round. It can take anywhere from 12 to 24 months (or longer) from design concept to the finished, fluffed, and tagged product on…

Halloween costume ideas

Halloween Costume Ideas Start With Great Lingerie

Halloween is my favorite holiday. I love any excuse to indulge in chocolates and candy while playing dress-up. And the best part is dreaming up new Halloween costume ideas. I’m not a fan of store-bought costumes but I’m not a seamstress either. Instead I put a costume together from pieces in my own wardrobe, or find things in thrift stores….

National Metastatic Breast Cancer Awareness Day

National Metastatic Breast Cancer Awareness Day: What You Need to Know

Today is National Metastatic Breast Cancer Awareness Day. Out of the 31 days devoted to educating the public about breast cancer, this is the only day focused on the men and women who will die of the disease. If you do nothing else this month, buy any pink products, attend an event, or write a check to…

bra styles for heavy breasts

8 Bras for Heavy Breasts

The best bras for heavy breasts aren’t always those designed for full or plus size cups. Breast weight isn’t just a matter of size. Boobs are made up of glandular and fatty tissue, and that ratio is unique. It changes throughout your life, especially with pregnancy and menopause. Weight loss can also leave you with smaller, but heavier…