Where are all the hot older women in lingerie advertising?
There are a few, but they are a rare find in a field of hard young bodies. When you age, you also get soft in some places---even if, like me, you work out with weights three times a week. And while "hot" may not be used to describe many older women, there's no reason it shouldn't be.
It turns out that the one thing the geriatric crowd has over younger generations is self-confidence. I've got it in spades. I don't compare myself to others, and I'm long past caring what others think of me. Aging is liberating, in that regard.
And guess what? I'm also single.
But even if I were married, I wouldn't feel less attractive or desirable because of my age. And lingerie turns out to be a big part of that body-positivity equation. Yes, there are styles I no longer wear, only because they don't make me feel or look my best---or my tastes have changed. But there are plenty of other looks that rock my 60-something self. And sometimes I like to dress in something that excites both myself and my romantic partner.
Today I'm taking a look at fabrics, cuts, and designs that flatter aging bodies. If you haven't bought any "date night" lingerie in awhile, here's a chance to celebrate your still hot senior self. And I found a few images of older women models in lingerie, just to prove my point.
Bodysuits & Teddies
Holly Jackson recently wrote an excellent post on bodysuits for full and plus size busts. And it's a reminder that this lingerie style works on women of all shapes, sizes, and ages. Plus, they are easy to layer under jackets and pants (creating a little suspense at dinner, perhaps). Teddies offer a more relaxed or tailored fit and typically feature elastic waistbands.Ashley Graham Underwire Bodysuit Available in Sizes 1X - 4X $95 via Nordstrom
I don't know about you, but I am long past the years of wearing open cup bras---which I likely aged out of at 16. Instead, I pick bright, colorful underwire lace sets or easy-to-maneuver front-closing bras. Matching knickers are a must. In my view, all bra sets should make you feel fabulous. So why not share? My only caveat is to ensure you're comfortable with the cut of the bottoms.Marie Helvin for JD Williams Lingerie Campaign Lingerie set no longer available Pour Moi All Tied Up Underwire Bra Available in Bands 32-44, Cups B-G via JD Williams
Babydolls, Gowns, and Chemises
Seems obvious that you might want to wear one of these styles. It's typically in the "sexy" category of lingerie. But if you're self-conscious about your lower half, look for mid-length versions. If floppy boobs are your issue, choose underwires and fully adjustable straps. Stretch lace is a great equalizer and will camouflage lumps, bumps, or scars. Sheer fabrics and stretchy knits work the same way, too.Charmeuse and Mesh Lace Gown Available in 1X - 6X via Hips & Curves Stella McCartney Ophelia Whispering Chemise Available in Sizes S - L via Journelle Cross-Dyed Stretch Lace Chemise Available in 5 Colors, Sizes S - M and 1X - 3X via Hanky Panky Natori Zen Floral Nightgown Available in Sizes XS - XL via Nordstrom
Robes, Robes, Robes
Yes, robes are very, very sexy. They're an excellent way to keep some visual mystery until you decide it's time to take it off. Wearing anything underneath is optional. And the best part is that you can choose from a range of materials and price options. I recommend investing in luxury styles in this category---because you deserve it. Plus you'll get years of wear from one of these exquisitely well-made pieces.Andromeda Kimono Available in Sizes S - L via Harlow & Fox
What do you think of older women in lingerie advertising? Do you enjoy shopping for and wearing lingerie for yourself or a partner? Does age matter?
Latest posts by Elisabeth Dale (see all)
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- How to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women - September 26, 2019
- Else Lingerie: Effortless, Modern and Elegant Intimate Apparel - May 16, 2019