Yellowberry: First Bras Inspiring Girls To Take Over the World

Many lingerie brands make first bras for young girls, but Yellowberry takes a unique approach to designing and marketing their products. Megan Grassell started the company as a 17-year-old high school student. She’d been frustrated by the lack of first bra options available to her younger sister. So she decided to make a difference by […]

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Guide to Buying Bras for Tweens and Teens

Bras for tweens and teens are in the news, thanks to one young woman’s attempt to buy her little sister a first bra. Megan Grassell took her 13-year-old sibling bra shopping and was appalled with what she found. There weren’t many choices outside more mature, sexy lingerie styles. Her frustration turned into a successful Kickstarter […]

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Buying Your Daughter Her First Bra: Five Do's and Don'ts

The Real Housewives of New Jersey’s recent bra buying episode prompted me to ask my grown girl what she remembers about buying her first bra. In the controversial RHNJ clip, Teresa Guidice mocks her 10-year old daughter’s body. Gia responds with predictable embarrassment. I wondered if my own daughter recalled how I reacted to her blossoming breast […]

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