bras don't fit

8 Random Reasons Your Bras Don't Fit

What are the reasons why bras don’t fit? According to some bra fitters, “85% of women are in the wrong size bra.” But that statistic is just a myth and fails to take into account that not all bras are sized or made the same way. So it’s not about finding the one, right size. Most […]

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bra sizing

Why Is Bra Sizing So F**ked Up and Can Anyone Fix It?

Why is bra sizing so complicated and confusing? That’s the question I ask myself while shopping for bras at H&M. There’s an extra layer of crazy to intimate apparel sizing, especially when it’s sold across international markets. And WTF is the only way to describe my frustration with the current bra sizing system. Today’s version of the bra was first introduced at […]

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