One claim often made by emerging intimate apparel brands is the need to “reinvent bras.” For example, here’s a recent quote from a Kickstarter campaign for an ingenious strapless bra: Despite the many technological, engineering and manufacturing developments made during the past century – consider, for example, the development of walking boots, rain jackets or even […]
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What did women wear before the modern-day sports bras? When I was in middle and high school, we’d keep our regular bras on under our school issued white cotton, short-sleeved, snap front PE shirts (paired with ugly navy shorts). It didn’t matter how sweaty I got during laps around the gym or in games of volleyball or baseball. There weren’t any bra options. […]
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Many of us turn to a New Year’s resolution to motivate us to improve our health, career, or love life. We think about changing our diet or exercising more, hiring a personal coach or counselor, or maybe spending a few sessions on a therapist’s couch. But the power to inspire also rests a little closer […]
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Ever heard the phrase “more than a handful is a waste?” It’s a backhanded compliment; directed at smaller breasted women at the expense of someone who might be a wee bit bigger busted. Never mind that size is relative and boob beauty is in the eye of the beholder. Residing somewhere further up the alphabet […]
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According to an international exercise expert, sports bras should be required athletic equipment for all young girls. But are all sports bras created equally? And what is the best sports bra? Dr. Joanna Scurr of the University of Portsmouth, studies breast movement during physical activity and found that discomfort and serious physical damage can result if women […]
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