While I appreciate a great t-shirt bra as much as the next person, my true love is flashy and sparkly bras with real personality. Luckily with layering season coming up and lingerie-inspired fashion still trending, brands have also gotten on board. They’re producing a range of great options for full-busted and full-figured women. These full-bust […]
Read moreHow to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women
You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on […]
Read moreBreathable Mesh Bras (in All Sizes) for Hot Summer Days
Summer is in full swing, and everyone’s thoughts are on how to beat the heat. Holly’s recommending Megababe to stave off boob sweat. Wen’s sharing some breezy nightwear. And now it’s my turn to persuade you to try wearing mesh bras. When it comes to breathable underthings, you have a few fabric choices. Natural fibers […]
Read more16 Gorgeous Demi-Cup Bras (and Why You’ll Love Them)
The hunt for the perfect bra can be a difficult one. You not only need to find the right size, but you also need the right style for your particular breast shape. Tall and molded cups work better on fuller breasts, for example. Front fastenings work best on those with wide-set breasts. But there’s one […]
Read moreNo More Boring Beige: Colorful Plus Size Lingerie
I remember many years ago getting my first “proper” bra. My bust at that time was around a 32G, and I was relatively young. I went to the department store and given a Fantasie “smoothing” T-shirt bra in the color of a digestive biscuit. I’ll admit the fit was lovely but was this the best […]
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