reinvent bras

Is it Necessary to Reinvent Bras?

 One claim often made by emerging intimate apparel brands is the need to “reinvent bras.”  For example, here’s a recent quote from a Kickstarter campaign for an ingenious strapless bra: Despite the many technological, engineering and manufacturing developments made during the past century – consider, for example, the development of walking boots, rain jackets or even […]

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nursing sports bras

Nursing Sports Bras: Athleisure Wear for Pumping & Breastfeeding Moms

Nursing sports bras are a more casual, athleisure wear support solution for new moms. They’re not so much about working out or getting back into your pre-pregnancy shape. You don’t need a gym membership or be signed up for Pilates or yoga classes to wear them (even if you did those things before your baby arrived). […]

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