With all the focus on the full cup bust market, you might think that smaller cups have it easy shopping for well-fitting, beautiful bras. But that’s not true. The AAA to B cup market, while continuing to grow, isn’t as broad as the one catering to C+ cups. This lingerie niche is what Little Women is working to meet. […]
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There’s been a lot of talk about bralettes replacing regular bras this season. But I don’t think structured bras are going away anytime soon. And it’s not because bralettes only fill the lingerie needs of small bust sizes. It’s obvious they don’t provide much support for fuller busts. But there are benefits to small cup bras. Bras […]
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