lingerie for older women

How to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women

You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on […]

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6 Ways Breasts Change With Age and How to Deal With It

Every woman knows that her breasts change. That’s what boobs do—fluctuate in size and shape over time or under certain circumstances, like pregnancy. My boobs have had their share of (get ready for it) ups and downs—together with some sideways movement—over the past 45 years. Now that I’m officially post-menopausal, and enjoying the many benefits of […]

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