lingerie for older women

How to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women

You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on […]

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Layneau Milefeuille

Layneau Millefeuille Luxury Lingerie Collection

It’s been several years since I posted about Layneau, the luxury lingerie line founded by Kaaren Bedi. But the moment I saw the Layneau Millefeuille collection, I knew I had to share it with readers. And while many of us can’t afford some of these pieces, they are treasures to adore (and save up for). […]

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top 12

The Top 12 Breast Life Blog Posts of 2017

Today I’ve put together a list of the top 12 TBL blog posts of the year. Given that we made a few changes in The Breast Life, it seems appropriate to look back on what our readers found helpful and useful. And if you haven’t read the blog in a while, it’s a great way to catch […]

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hot older women

Date Night Lingerie for Hot Older Women

Where are all the hot older women in lingerie advertising?  There are a few, but they are a rare find in a field of hard young bodies. When you age, you also get soft in some places—even if, like me, you work out with weights three times a week. And while “hot” may not be used […]

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Lonely Lingerie Ageless Ad Campaign: A Senior's View

I’m having a hard time articulating my thoughts about the Lonely Lingerie campaign featuring 56-year-old model, Mercy Brewer.  No one wants the intimate apparel industry to pay more attention to older women more than this 60-year-old lingerie lover. I’ve written about these frustrations and even stripped down for a lingerie photoshoot last year to underscore […]

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