lingerie for older women

How to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women

You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on […]

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hot older women

Date Night Lingerie for Hot Older Women

Where are all the hot older women in lingerie advertising?  There are a few, but they are a rare find in a field of hard young bodies. When you age, you also get soft in some places—even if, like me, you work out with weights three times a week. And while “hot” may not be used […]

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over 50 female

Aging Out of My Bra: Why Lingerie Brands Should Target Women Over 50

Fashion websites have been falling all over themselves to celebrate the latest advertising trend: women over 50, 60, and even 80, fronting for brands in the fashion world. Joni Mitchell, Joan Didion, and now Twiggy, are the current hot senior commodities selling stylish designer products. I love to see older women celebrated and honored in this way. Now in my late […]

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