international bra sizing

International Bra Sizing: A 7-Step Guide

Have you ever wondered about those strange-sounding sizes listed on your bra tag? Have you ever been stumped by an online bra listing that says it’s available in EU sizes? Today we’re going to clear up some of the confusion about international bra sizing between countries. That way you’ll be free to buy bras from […]

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bra zone book excerpt

The Bra Zone Book Excerpt: Why I Wrote My Book

Today’s post is for those readers who want to know more about my new book. I’m pairing this Bra Zone book excerpt with a small selection of recommended bras from our store. As you’ll see, bra buying isn’t always easy, even when there are many brands and styles available. This brief introduction to The Bra Zone: […]

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G cup

Why Don't Brands Make Bras Above a G Cup?

I’ve written about lingerie for years, and this is still one of the most frequently asked questions that I get: why don’t brands make bras above a G Cup? In part, I think this question is common because it’s evident whenever you look at a site that carries lots of lingerie brands. There’s tons of […]

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bra sizing

Why Is Bra Sizing So F**ked Up and Can Anyone Fix It?

Why is bra sizing so complicated and confusing? That’s the question I ask myself while shopping for bras at H&M. There’s an extra layer of crazy to intimate apparel sizing, especially when it’s sold across international markets. And WTF is the only way to describe my frustration with the current bra sizing system. Today’s version of the bra was first introduced at […]

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