I stopped doing formal lingerie trade show coverage a few years ago for reasons that aren’t exactly a secret: much of the stock at shows like Curve looks pretty much the same. Lingerie trends have become less exciting over the past few years, and color palettes have evolved to focus on nothing but the most […]
Read moreAnita: An Innovative 130-Year-Old Lingerie Business
Yep, that’s right. Intimate apparel and swimwear brand, Anita, has been in business for 130 years. They’re celebrating their anniversary with a PR campaign featuring images of 130 women from different walks of life wearing their lingerie and swimwear. And that makes perfect sense, given their dedication to serving the scope of women’s intimate apparel needs. […]
Read moreSummer Strapless Bras: What to Wear When You'd Rather Wear Nothing at All
Temperatures are climbing right now in Southern California and the less I have to wear the better. I’m not a huge fan of strapless bras because they’re more challenging to size and fit on my body. But I love to wear them during hotter and more humid months. Going braless is not an option for […]
Read moreAre Women Betrayed by Bralette Fashion Trend?
A few weeks ago, an envelope showed up in my mailbox from my dad. My father is a deeply serious person with zero interest in fashion, so I was surprised to find an article on bralettes inside, cut out from my parent’s local newspaper. At the top, my dad had scrawled a message. “Have you […]
Read moreWhy Don't Brands Make Bras Above a G Cup?
I’ve written about lingerie for years, and this is still one of the most frequently asked questions that I get: why don’t brands make bras above a G Cup? In part, I think this question is common because it’s evident whenever you look at a site that carries lots of lingerie brands. There’s tons of […]
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