lingerie for older women

How to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women

You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on […]

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bra reviews

Bra Reviews: Lingerie Blogs to Follow

The number of blogs featuring lingerie and bra reviews has multiplied over the past few years. They’re all different, too. Some post simple phone selfies while others stage intricate professional photo shoots. They can be found on individual or lingerie retailer websites, and on Tumblr, Pinterest, and Instagram. They’re all over the place. So why should […]

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