lingerie for older women

How to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women

You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on […]

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Nubian Skin

Nubian Skin: Expanding Intimate and Lounge Options for Women of Color

Nubian Skin made waves across the lingerie world when it launched in 2014. It triggered an industry-wide interest in intimates for people of color, previously a woefully underserved market. Brands have of course always made the odd brown bra here and there. But rarely were they marketed as a ‘nude’ option or photographed on models […]

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over 50 female

Aging Out of My Bra: Why Lingerie Brands Should Target Women Over 50

Fashion websites have been falling all over themselves to celebrate the latest advertising trend: women over 50, 60, and even 80, fronting for brands in the fashion world. Joni Mitchell, Joan Didion, and now Twiggy, are the current hot senior commodities selling stylish designer products. I love to see older women celebrated and honored in this way. Now in my late […]

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