over 50 female

Aging Out of My Bra: Why Lingerie Brands Should Target Women Over 50

Fashion websites have been falling all over themselves to celebrate the latest advertising trend: women over 50, 60, and even 80, fronting for brands in the fashion world. Joni Mitchell, Joan Didion, and now Twiggy, are the current hot senior commodities selling stylish designer products. I love to see older women celebrated and honored in this way. Now in my late […]

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flirty babydoll

Creepy or Classic? Flirty Babydolls for Every Body

I’ve always loved the look of flirty babydolls, but had no clue about the origin of the classic lingerie style until I wrote this post. The name is linked to the 1956 film, Baby Doll, directed by Elia Kazan. It’s based on the Tennessee Williams story of two feuding gin owners living in the deep South. Carroll Baker plays […]

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bra fit problems

Bra Fit Problems? Get to Know Your Bra Zone

Got bra fit problems? It’s not your fault. Sure, women’s breasts are always changing and moving around on our chests. So it’s easy to blame ourselves when a particular bra—even in our correct size—doesn’t fit. But you need to keep in mind the way bras are made, sized, and sold. It turns out we may […]

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lingerie trends

Intimate Apparel Market Trends You Might Miss

Intimate apparel market trends are set in motion long before lingerie and swimwear brands show off their latest collections at trade shows. Manufacturers are busy testing new products, sourcing materials, and gathering feedback from potential customers year-round. It can take anywhere from 12 to 24 months (or longer) from design concept to the finished, fluffed, and tagged product on […]

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