lingerie for older women

How to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women

You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on […]

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swimsuits

Bust Support at the Beach: One-Piece Swimsuits with Underwire

Swimwear and lingerie share a lot in common. Yet it can often feel like support and shaping concerns are thrown out the window when lace gets replaced by swim fabrics. Well, not so much with bikinis, with bra top styles easy to find. But want a one-piece? Then prepare to sift through an endless array of […]

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25 Definitely Not Boring Gym Chic Sports Bras

I moved recently and finally have the floor space to start the home yoga sessions I’d planned to begin this year. Just one problem—I have nothing suitable to wear. So I got to researching workout gear, and that led to a hunt for the perfect sports bra. The trouble is, I don’t particularly like sportswear. […]

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Stylish and Sporty Swimwear for the Athletic Fashionista

Recently, I decided to start teaching my son how to swim. Aside from the odd splash in the water on holiday, it was the first time I’d been in a pool myself since my childhood swimming lessons. I dug my swimwear out of storage, a pile of little triangle cups and tie-sided bikinis that I’d […]

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