reinvent bras

Is it Necessary to Reinvent Bras?

 One claim often made by emerging intimate apparel brands is the need to “reinvent bras.”  For example, here’s a recent quote from a Kickstarter campaign for an ingenious strapless bra: Despite the many technological, engineering and manufacturing developments made during the past century – consider, for example, the development of walking boots, rain jackets or even […]

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nursing sports bras

Nursing Sports Bras: Athleisure Wear for Pumping & Breastfeeding Moms

Nursing sports bras are a more casual, athleisure wear support solution for new moms. They’re not so much about working out or getting back into your pre-pregnancy shape. You don’t need a gym membership or be signed up for Pilates or yoga classes to wear them (even if you did those things before your baby arrived). […]

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Nursing Nightwear: What You Need to Know

I didn’t think of taking nursing nightwear to the hospital for the birth of my first child. It wouldn’t have mattered because I ended up having an emergency c-section. The umbilical cord had gotten wrapped around my little boy’s neck — twice. (Everything turned out fine, thank you.) But it was a long, tiring, 24 […]

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Breastfeeding Basics: Treat Yourself to Beautiful Nursing Bras

I wasn’t one of those glowing pregnant women. And once my babies arrived, I had a tough time figuring out the breastfeeding basics, including nursing bras. The only woman in my family who had nursed her kids was an older sister who lived two states away. Multiple pregnancies didn’t make me a lactation expert either. […]

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