reinvent bras

Is it Necessary to Reinvent Bras?

 One claim often made by emerging intimate apparel brands is the need to “reinvent bras.”  For example, here’s a recent quote from a Kickstarter campaign for an ingenious strapless bra: Despite the many technological, engineering and manufacturing developments made during the past century – consider, for example, the development of walking boots, rain jackets or even […]

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G cup

Why Don't Brands Make Bras Above a G Cup?

I’ve written about lingerie for years, and this is still one of the most frequently asked questions that I get: why don’t brands make bras above a G Cup? In part, I think this question is common because it’s evident whenever you look at a site that carries lots of lingerie brands. There’s tons of […]

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