reinvent bras

Is it Necessary to Reinvent Bras?

 One claim often made by emerging intimate apparel brands is the need to “reinvent bras.”  For example, here’s a recent quote from a Kickstarter campaign for an ingenious strapless bra: Despite the many technological, engineering and manufacturing developments made during the past century – consider, for example, the development of walking boots, rain jackets or even […]

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bralette fashion trend

Are Women Betrayed by Bralette Fashion Trend?

A few weeks ago, an envelope showed up in my mailbox from my dad. My father is a deeply serious person with zero interest in fashion, so I was surprised to find an article on bralettes inside, cut out from my parent’s local newspaper. At the top, my dad had scrawled a message. “Have you […]

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