What You Need to Know About Bra Size and Fit

There are plenty of ways to figure out a woman’s correct bra size and fit. You can watch on-line instructional videos, read books, use apps, or follow any number of step-by-step bra size guides. Some companies, like Jockey and OptiFit, have created their own unique bra fit kits. These new methods, though, are only useful […]

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Best Bra Fit: How to Customize Your Bra

You’ve heard the statistic: 8 out of 10 women wear the wrong size bra. But does it matter? Sometimes the right size bra isn’t the issue. Your bra may fit your breasts in most respects, but not under the outfit you’re wearing. You might have a half dozen bra styles in your lingerie drawer, but […]

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Forget Bra Sizing: What's Your Bra Style?

Ever since Oprah staged her first Bra Intervention, the importance of proper bra fit and sizing has been in the news. But what about bra style? Many women assume they wear the same size across different brands and bra styles. But nothing could be further from the truth. Why? Because: (1) no two bras are […]

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