reinvent bras

Is it Necessary to Reinvent Bras?

 One claim often made by emerging intimate apparel brands is the need to “reinvent bras.”  For example, here’s a recent quote from a Kickstarter campaign for an ingenious strapless bra: Despite the many technological, engineering and manufacturing developments made during the past century – consider, for example, the development of walking boots, rain jackets or even […]

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How Much Should You Spend on a Bra?

How much should you spend on a bra? That’s a hard number to nail down, since bra prices seem to be all over the place. You can get a push-up molded cup at Walmart for under $10. Victoria’s Secret sells a similar style for $48. Buy from a luxury lingerie brand like LaPerla, and you […]

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bra construction

What You Need to Know About Bra Construction? It's Complicated

What goes into a bra—other than your breasts? I pay attention to the right fit but don’t inspect every little detail of the finished products found on the hangers in my favorite lingerie store. What do I need to know about bra construction? I don’t treat my bras as complicated pieces of equipment, despite the engineering […]

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