Lively lingerie

LIVELY Lingerie Review: Pretty Everyday Basics

Do you know LIVELY lingerie? Launching in 2016, the brand is a new player in the industry. They’re different from most “direct to consumer” bra brands vying for a share of the intimate apparel market. You can choose to shop on their website or in one of their four brick and mortar stores. And you’ll […]

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bra zone book excerpt

The Bra Zone Book Excerpt: Why I Wrote My Book

Today’s post is for those readers who want to know more about my new book. I’m pairing this Bra Zone book excerpt with a small selection of recommended bras from our store. As you’ll see, bra buying isn’t always easy, even when there are many brands and styles available. This brief introduction to The Bra Zone: […]

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Natori Feathers Plunge Bra

Bra Styles and Breast Shapes: How to Get the Look You Want

Lately, I’ve noticed a shift from articles focused on finding the correct bra size to talk about matching bra styles and breast shapes. What does it mean? Some retailers suggest that all you need to know is how to classify your boobs, and they’ll figure out the ideal bra style for you. It is important to acknowledge that breasts come in […]

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