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Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy

Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy
Samantha King
(University of Minnesota, 2006)

King’s book researches the history of how pink ribbons became associated with breast cancer charities, and the impact of cause marketing on consumers, the medical establishment, and patients. Title was the basis for a Canadian documentary on the same subject.

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