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lingerie for older women

How to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women

You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on […]

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Curve NY SS20 Lingerie Trade Show Recap

The Summer edition of Curve NY is one I never miss. I honestly love the colorful and fun touch that brands often add to their Spring/Summer collections. A lot of lingerie labels only show their swimwear at this time of the year, but there is so much more to see. Today I’m walking you through […]

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plunge bras

20 Fabulous Plunge Bras from 32AAA to 50DDD

Temperatures are finally dropping. But there’s still a little time left to flaunt some décolletage before we’re all wrapping up in scarves and polo necks. The best bra to wear with a V-shaped neckline is, of course, a plunge bra. This bra style has an unusually low center-front so that it won’t show under a […]

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D to G Cup Bras: Who Makes Them and Why

When I started buying bras as a teenager finding a G cup bra was an expensive and frequently humiliating process. It was also the end of the alphabet, in a practical sense. A DD cup was considered huge, and a G cup was only available from brands tackling extended sizing. If you were a teenage […]

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Avocado Jour Lingerie Review: Full Bust Luxury and Fit

Summer might be ending, but it’s never too late to add some pop of color to your lingerie wardrobe! Orange is strong this season and the beautiful Avocado Jour, though it came out last year, is still au goût du jour (no pun intended). If you don’t know the brand, Avocado is a Polish luxury […]

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