Blog

2018's Color of the Year: The Power of Purple Panties and Bras

  |   By Elisabeth Dale

Our recent post about trends in lingerie made a quick mention of Pantone's color of the year: ultra-violet.

That's right; the Pantone people pick a new fashion color every year. Maybe it's just to get us add it to our wardrobes (it is their job, after all). But colors do carry meaning and energy. According to their website, "Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance." Think of Prince, Jimi Hendrix, and David Bowie, they suggest.


We earn a commission when you follow links on this page to make a purchase. Click here to learn more about our affiliate procedures and privacy policy.


Although there aren't any women on that list (hello, Alice Walker), there is something mystical and feminine about the color purple. For too long, our culture has ignored (or even covered up) women's creativity and contributions. Even more relevant this year is the courage of those who sparked the #timesup movement. So maybe wearing purple is a good reminder. Yep, I can stay strong in the face of challenges, and keep the focus on my goals.

Shades of purple are personal favorites, too. It's my go-to color whenever I splurge on a mani/pedicure. It also dominated my mother's closet. So these hues remind me of her, especially now that she's gone. Maybe 2018 is my year, after all.

Today's post rounds up some great brands that come in a variation of 2018's official fashion color---from pale lavender to deep violets. Nearly every bra style and size is represented here, including pocketed mastectomy and nursing bras. So if you need to stock up on new bras or undies this year, you might think of adding this mighty color to your lingerie wardrobe.

Shades of Purple Bra and Panty Sets

color

Cosabella Verona Bralette
Available in Sizes S-L
via Anthropologie

color

Dita Von Teese Dahlia Balconette Bra
Available in Bands 32-36, Cups B-F
via Figleaves

color of the year

Elomi Morgan Full Figure Underwire Bra
Available in Bands 34-44, Cups DD-HH
via Nordstrom
 color
 
Panache Tango Bra
Available in Bands 28-40, Cups E-K
via Bravissimo
 color
 
Gossard Glossies Lace Bra
Available in Bands 30-36, Cups C-G
via Bare Necessities
 color
 
Pour Moi? Amour Underwire Non-Padded Bra
Available in Bands 30-44, Cups D-J
via Figleaves 
 color
 
Cosabella Never Say Never Soft Cup Nursing Bralette
Available in S-XL, 1X - 3X
via Nordstrom
 
color
 
Warner's Smooth FX T-Shirt Bra
Available in Bands 34-40, Cups B-D
via Bare Necessities
 
color
 
Wacoal Lace Underwire Bra
Available in Bands 32-40, Cups C-DDD
via Nordstrom
 color
 
Clo Intimo Kali Soft Bra
Available in Sizes S-L
via Anthropologie
 
color
 
L'Agent by Agent Provocateur
Idalia Non Padded Demi Cup Bra
Available in Bands 32-36, Cups A-E
via Figleaves
 
color
 
Natori Chic Comfort Underwire Full Figure Bra
Available in Bands 30-49, Cups DD-H
via Nordstrom
 
color
 
Panache Clara Bra
Available in Band 30-40, Cups D-J
via Bravissimo
 
color
 
Amoena Bianca Soft Cup Bra (pocketed)
Available in Bands 32-38, Cups B-D
via Nordstrom
 
color
 
Curvy Couture Tulip Lace Push-Up Bra
Available in Bands 34-44, Cups C-H
via Bare Necessities
 
color of the year
 
Elomi Bijou Flirt Underwire Molded Bra
Available in 34-44, Cups E-H
via Nordstrom
 

Will you be wearing the 2018 color of the year, even if it's just underneath it all?

Facebooktwitterredditpinterestlinkedinmail
Want the latest news from The Breast Life?

Sign up below to receive our newsletter, which includes lingerie sales, featured products, and popular blog posts.