best bralettes

The Best Bra Styles to Buy—At Every Age

Many lingerie articles focus on the number of or styles of bras you should own, to create a complete lingerie wardrobe. But materials also matter, as does breast shape. And fashion tastes make a difference. So the recommended best bra styles for one person may not be right for someone else. And then there’s the […]

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lingerie for older women

How to Sell Lingerie to Baby Boomers: Six Tips for Marketing to Older Women

You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations. One wonders why there aren’t more women of a certain age (52 to 70) appearing in intimate apparel advertising or on […]

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Else Lingerie

Else Lingerie: Effortless, Modern and Elegant Intimate Apparel

We’re featuring Else Lingerie on the blog today because I recently visited their new flagship store, here in Los Angeles. They don’t just design bras and knickers; they offer a complete brand experience that reflects a timeless aesthetic, including home textiles and candles. I’m a big fan but never tried on any of their styles. […]

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Layneau Milefeuille

Layneau Millefeuille Luxury Lingerie Collection

It’s been several years since I posted about Layneau, the luxury lingerie line founded by Kaaren Bedi. But the moment I saw the Layneau Millefeuille collection, I knew I had to share it with readers. And while many of us can’t afford some of these pieces, they are treasures to adore (and save up for). […]

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recycle bras

Where to Recycle Bras, Part 2

It’s been a few years since I put together a list of ways to recycle bras. Since that time, more brands and non-profits have begun to offer this service to consumers. And many of the retailers and charities that solicit gently worn bras also benefit women in need. If you haven’t read my first post, […]

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